Sears.com

Mike managed content creation and production across all channels for the Sears website, ManageMyLife.com, and major portions of Sears.com and PartsDirect.com. He led development of the editorial process, content creation and production and managed the editorial schedule to meet needs of multiple consumer facing websites and Sears channels. He also sought and contracted with external content partners, hired a team of editors to scale across all channels and increased the number of freelance writers used from less than a dozen to more than 100.

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